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Head of Marketing

Apply now Job no: 497447
Work type: Permanent
Location: Australia Wide
Categories: Marketing

The Opportunity To Make A Difference:

Join World Vision Australia’s marketing leadership team as Head of Marketing, leading the development of marketing strategy for supporter acquisition, growth & retention across all segments: Retail, Partnerships, Philanthropy and Institutions. In this role you will have a high potential for impact and be entering Australia’s leading INGO during a time of exciting growth for WVA and our marketing teams – driving increased levels of global collaboration with international Support Office’s and reimagining impact-focused marketing strategies and initiatives, such as our recent 1000 Girls campaign.

 

The Head of Marketing owns the relationships with our external media agency partner and creative agency partner and is accountable for leading the planning, development & delivery of marketing program activity. Demonstrating capability to lead marketing strategy, you’ll have skills and experience in the following:

  • Marketing strategy development and realisation; leveraging market, segmentation and customer insights and data
  • Extensive digital marketing experience – including knowledge of growing digital audiences through core acquisition channels ie search & performance marketing
  • Experience in B2B and B2C marketing within a fast-paced environment.
  • Highly experienced in leveraging data and insight to plan campaigns and to optimise activity to continuously improve outcomes.
  • Effective budget management and financial acumen in analysing performance and effecting changes.
  • Proven experience in collaborating, influencing & managing stakeholders.
  • Growing high performing teams.
  • Extensive experience in preparation of marketing plans, development of acquisition strategies, CRM & lifecycle management.
  • Applied understanding and usage of segmentation and predictive models.
  • Exposure / experience working with lean / agile methodologies.
  • Proven results in influencing and effective stakeholder management.
  • Managing external agency relationships to obtain best practice insights and generate strong ROI.

This is a permanent position. The role will be based at our head office in East Burwood, Victoria.

 

What Success Looks Like?

You excel working in an ever-changing environment and you love forming strong relationships, which let you effectively engage with stakeholders and to perform at peak.  You are a subject matter expert and can collaborate at an enterprise level to influence senior stakeholders to deliver the desired outcome. 

Having a proactive and fresh approach, you can overcome any obstacles that may come your way. Your energy is infectious, showcasing the passion you can bring to our organisation.

A strong people leader, you cast a strong vision and can lead and operate in ambiguity.

 

Why Should You Apply?

  • We collaborate in a high performing and professional culture, committed to one common goal; the fight against global poverty, its causes and making a real difference in the world
  • We build brighter futures for vulnerable children and their communities; seeking to empower the world's poorest people.
  • Our people have access to professional development programs that include on-the-job learning, e-learning, workshops, forums, leadership development and internal mobility
  • We challenge vertical thinking and ask for horizontal perspective and implications
  • We believe in timely truth telling that seeks to understand as well as be understood, our conversation is always full of grace and authenticity
  • Together, we achieve organisational outcomes
  • Competitive salary and flexible salary packaging scheme

 

Why World Vision?

World Vision is a worldwide community development organisation that provides short-term and long-term assistance to 100 million people worldwide (including 2.4 million children).

We have more than 45,000 staff members working in 96 countries. For six decades, World Vision has been engaging people to work towards eliminating poverty and its causes.

Our vision for every child: Life in all its fullness. Our prayer for every heart: the will to make it so.

Advertised: AUS Eastern Daylight Time

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World Vision Australia is a Christian relief, development and advocacy organisation that is dedicated to transforming the lives of children and communities by tackling the causes of poverty. We are dedicated to increasing opportunities for Aboriginal & Torres Strait Islander people in line with our Reconciliation Action Plan


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