Integrated Marketing Channel Specialist

Join Us as an Integrated Marketing – Channel Specialist at World Vision Australia

Are you ready to make a real impact? In this pivotal role, you’ll be the driving force behind our largest fundraising channels—retail and contact centre. You’ll lead the charge in delivering powerful campaigns, creating unforgettable supporter experiences, and bringing events to life.

As the key link between marketing and frontline teams, you’ll turn insights into action, ensuring every initiative hits the mark. Your creativity and strategic thinking will shape innovative programs that attract new supporters and deepen engagement.

If you thrive on collaboration, love crafting campaigns that inspire, and want your work to change lives, this is your opportunity to make a difference on a global scale.

Key Responsibilities

• Deliver Integrated Campaigns: Implement and monitor marketing campaigns across channels to meet business objectives and optimise performance.
• Create Engaging Content: Collaborate with creative teams to produce compelling content for social, email, and web.
• Drive Acquisition & Fundraising: Develop innovative strategies and programs to grow supporter base
• Lead Channel Initiatives: Represent retail in cross-business projects and maintain activity plans aligned with seasonal priorities.
• Enable Frontline Success: Develop communication strategies and briefs for frontline staff to support acquisition campaigns.
• Manage Outbound Campaigns: Execute initiatives such as emergency appeals, donor care programs, and pledges.

Core Competencies

• Relationship Building & Collaboration – Work effectively across teams and influence stakeholders.
• Results Orientation & Accountability – Deliver measurable outcomes and exercise sound judgement.
• Innovation & Adaptability – Seek new ways to improve campaigns and embrace change.
• Planning & Organising – Strong project management and attention to detail.
• Commercial Acumen & Risk Management – Understand business drivers and manage risks responsibly.

Experience & Knowledge

• Degree qualified with at least five years’ experience in marketing, events, or campaign management.
• Proven experience in integrated marketing, product management, or related roles.
• Skilled in CRM systems, data analysis, and using insights to drive strategy.
• Strong communication and interpersonal skills for cross-functional collaboration.
• Passion for World Vision’s mission and values.

The selection process 

For your information, the interviews may start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check. We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families.  World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector. 

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. 

We offer great benefits such as salary packaging, birthday leave, flexible working arrangements, free on-site parking and an onsite café for our employees.

For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us