Category Marketing Manager- Child Sponsorship

The Category Marketing Manager – Child Sponsorship is a senior leadership role overseeing World Vision Australia's largest and most impactful supporter product. It is focused on managing the full lifecycle of the child sponsorship experience—from design to fulfilment—ensuring it remains compelling, efficient, and aligned with field realities and supporter expectations.

Reporting to the Head of Category Marketing, this role plays a critical part in ensuring seamless collaboration across teams and channels, driving both supporter retention and acquisition. Your leadership will be instrumental in aligning the product strategy with field operations and supporter expectations to deliver a meaningful and impactful sponsorship experience.

Key Responsibilities:

•  Lead strategy and end-to-end management of World Vision Australia’s Child Sponsorship product.
• Drive sustainable growth, donor retention, and supporter experience across all touchpoints.
• Oversee product design, pricing, content, and supporter journey development.
• Manage donor communications and global fulfilment to ensure timely, impactful engagement.
• Collaborate with insights, marketing, channel, and field teams to align product with supporter and field needs.
• Ensure strong inventory management of sponsored children for campaigns and fulfilment.
• Lead a high-performing team, fostering innovation, collaboration, and operational excellence.
• Support global alignment and continuous improvement with World Vision International and field partners.

Who we’re looking for 

As the successful applicant, you will have Full product lifecycle expertise, from strategy and design to launch, optimisation, and sunset.

In addition to this

•  5+ years’ experience in product management, category management, or marketing, ideally within the non-profit or social impact sector.
• Proven leadership skills, with experience managing and mentoring teams to deliver high-impact results.
• Strong content and communication skills, including storytelling for supporter engagement and retention.
• Fulfilment operations experience, ensuring timely and high-quality delivery of donor communications and commitments.
• Process improvement capabilities, with a focus on operational efficiency and scalability.
• Excellent stakeholder management, collaborating across marketing, channels, field teams, and global partners.
• Strong analytical ability, using data and insights to drive product and marketing decisions.
• Understanding of international development and child sponsorship programs is highly desirable. 

The selection process

For your information, the interviews will start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check.

We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families.  World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector. 

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. 

We offer great benefits such as salary packaging, birthday leave, flexible working arrangements, free on-site parking and an onsite café for our employees.

For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us