Digital Marketing Automation Specialist

The Position

Join us to connect supporters with life-changing impact.

At World Vision Australia, we’re transforming how supporters engage with our mission — creating personalised, meaningful digital journeys that show the power of their generosity.

This highly skilled and passionate team leads the ongoing transformation of our digital platforms, driving supporter engagement and creating meaningful digital experiences that deliver real-world impact

You will play a key role in bringing these experiences to life across email, SMS, and push channels. Using Oracle Responsys, you’ll build, test, and optimise digital communications that deepen supporter connection, drive fundraising results, and ensure every message reflects our brand, purpose and commitment to vulnerable children and communities around the world.

In this role, you will:

• Build, configure, and deploy supporter communications using Oracle Responsys across email, SMS, and push
• Apply dynamic personalisation, data-driven logic, and automation to deliver impactful journeys
• Maintain and enhance responsive templates using HTML/CSS and scripting (RPL or AMPscript)
• Conduct rigorous QA testing to ensure accuracy, accessibility, and compliance with privacy and spam regulations
• Drive joint initiatives with content, data, and fundraising teams to translate supporter insights into seamless digital experiences
• Analyse campaign results, identify trends, and recommend creative and technical improvements
• Contribute to platform governance, documentation, and knowledge sharing across the Digital Communications team

Who you are

We are looking for someone with excellent stakeholder management skills. You will be open to mentoring and peer to peer learning and be flexible and adaptable.

What you’ll bring:

• 3+ years’ experience in email marketing, digital communications, or marketing automation
• Hands-on experience with Oracle Responsys (or similar enterprise platforms such as Salesforce Marketing Cloud or Adobe Campaign)
• Expertise in optimizing Outlook VML within HTML to ensure accurate rendering of email campaigns in Outlook
• Strong HTML/CSS and scripting skills for personalisation (RPL, AMPscript, or similar)
• Proficiency in SQL for audience segmentation and troubleshooting
• Understanding of email and SMS compliance, privacy, and best-practice QA
• Excellent attention to detail and a passion for crafting high-quality digital experiences
• A team mindset — collaborative, proactive, and always looking for smarter ways to work
• Tertiary qualifications in Marketing, Communications, IT, or related field

The selection process 

For your information, the interviews may start immediately, and the role may be filled before the closing date.

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check. We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families.  World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector. 

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. 

We offer great benefits such as salary packaging, birthday leave, flexible working arrangements, free on-site parking and an onsite café for our employees.

For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us