The Marketing Advisor – Retention role exists to develop and execute marketing plans for the mass and middle donor segments. This encompasses both growth and retention activities within these segments.
In this full time role, you will be accountable for developing marketing plans and activity to; increase the financial and non-financial value (growth) and tenure (retention) of supporters in the mass and middle donor segments.
This role will work in close collaboration with key stakeholders across the business, requiring a hands-on approach to developing and executing on a marketing plan that will support the segments in achieving their income targets. This role requires leadership, team management, plan development, campaign planning and execution, stakeholder and supplier relationship management.
Your main duties and responsibilities will include:
- Develop, communicate and maintain the mass segment and middle donor Marketing Plan.
- Develop, communicate & maintain the Supporter Treatment Journey plans
- Develop & implement effective ‘push’ campaign activity
- Direct financial accountability for the management of marketing expenditure for Retention Marketing
Your skills and experience will include:
- Exceptional supporter profiling skills & design of customer experiences
- Solid experience in direct marketing, including use of direct mail, email, sms, digital to drive response and build long standing relationships
- Strong customer service approach to all internal stakeholders
- Working with internal/external agency relationships to develop best practice marketing activity
- Effective budget management & financial acumen in analysing performance & effecting changes
- Solid fundraising experience preferably within corporate and/or major donor segment.
- Tertiary qualifications in Marketing, Business or similar
- Campaign planning and execution, required in a management role
What you need to know:
For your information, the interviews may start immediately, and the role may be filled before the closing date.
World Vision Australia takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo a criminal record and Working with Children check prior to employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.
Why World Vision…
We offer great benefits such as salary packaging, flexible working arrangements, free on-site parking and an onsite café for our employees.
World Vision is a global community, working together for the one purpose – to bring about positive change in the lives of the world’s most vulnerable children. People are inspired to work for us because they want to contribute to making a difference. We are part of an international team, using our talent, determination and influence to invest in a better tomorrow. As a global Christian humanitarian organisation, we provide short-term and long-term assistance and have impacted the lives of over 200 million vulnerable children and people worldwide. With approximately 37,000 staff members working in nearly 100 countries, World Vision has been engaging people to work towards eliminating poverty and its causes for almost 7 decades.
World Vision Australia delivers life changing impact because we are community-led, child-focused and inspired by our Christian faith.
When it comes to our people, as an organisation we embrace diversity, employing people from a variety of cultural and religious backgrounds.
World Vision Australia is a Christian relief, development and advocacy organisation that is dedicated to transforming the lives of children and communities by tackling the causes of poverty. We are dedicated to increasing opportunities for Aboriginal & Torres Strait Islander people in line with our Reconciliation Action Plan