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Head of Lifecycle Marketing

Apply now Job no: 498447
Work type: Maximum Term Contract
Location: VIC - Metro, NSW - Metro
Categories: Marketing, Senior Leadership

The Head of Lifecycle Marketing role means you are instrumental in inspiring Australians to give over their lifetime through engaging and insight-led lifecycle marketing programs, changing the lives of millions of children across the globe and in Australia too.

The role is also a key part of the Marketing Leadership team. You will bring your skills and growth mindset to lead and inspire a team of highly skilled campaign, retention, and segment marketers to drive strong supporter retention and engagement.

This is a 12 month max term contract role based at either Burwood East, Melbourne VIC or Potts Point, Sydney, NSW.

Key focus areas for this role include:

  • Lead the development and execution of brand and campaign strategies to drive top of the funnel reach, traffic and engagement metrics with key supporter segments
  • Oversee the development of the yearly retention & growth strategies; in alignment with the Marketing Group and Organisational strategy
  • Lead the development of Private Funding marketing programs to support growth in high-net-worth individuals and corporate giving
  • Oversee the planning, development & socialisation of the yearly marketing strategies and plans
  • End to end management of relationships with key marketing agencies/suppliers including conducting tenders and negotiating new terms of agreement and driving positive relationships with agencies enabling strong working relationships
  • Provide strong leadership, empowering the team to develop effective and robust marketing programs to achieve key organisations targets and objectives
  • Financial accountability and budget management

What you’ll bring:

  • A natural people leader with demonstrated experience in people leadership.
  • Proven senior level experience in in overseeing offline and digital media channel buys to drive effective marketing programs
  • Experience in B2B and B2C marketing within a fast-paced environment.
  • Effective budget management and financial acumen in developing business cases, analysing performance and effecting changes.
  • Excellent interpersonal and communication skills.
  • Ability to thrive in a dynamic and collaborative work environment.
  • Tertiary qualifications in Marketing, Business or related discipline

The selection process 

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check.

We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families.  World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector. 

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work. 

We offer great benefits such as salary packaging, flexible working arrangements, free on-site parking and an onsite café for our employees.

For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us  

Advertised: AUS Eastern Daylight Time

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World Vision Australia is a Christian relief, development and advocacy organisation that is dedicated to transforming the lives of children and communities by tackling the causes of poverty. We are dedicated to increasing opportunities for Aboriginal & Torres Strait Islander people in line with our Reconciliation Action Plan